WGNA holds on to top spot with listeners
The Business Review (Albany) - by Barbara Pinckney Business Review Reporter
WGNA, 107.7 FM/1460 AM was the most-listened to station in the Capital Region this past winter--again.
The country music simulcast had the greatest number of both all listeners 12-and-over and all adults aged 25-54--the so-called "money demo--in the Albany-Schenectady-Troy market, according to The Arbitron Co. of New York City. It had held the same positions, with very similar audience share figures, in Arbitron's fall report. In fact, WGNA has been at the top of ratings heap--and usually in the No. 1 position--for several years.
Among 18-34 year-olds, the favorite station was rocker WPYX, 106.5 FM, which moved up from a third place finish in the fall. Contemporary hits station WFLY, which had been No. 1 with 18-34 year olds in the fall, this time tied for second with WGNA.
During the morning drive period, when stations hope to grab listeners for the day, WPYX's Bob "Wolf" Wohfeld lead the money demo while Howard Stern attracted 18-34 year olds to "The Edge" rock simulcast of WQBK, 103.9 FM and WQBJ, 103. FM. WGNA's "Sean and Richie" morning show was tops with all those aged 12 and over.
The newest local station, WABT "The Buzz" 104.5 FM, had a good Arbitron debut. The station, which plays music from the 80s and 90s, had a 12-plus share of 3 percent, a slight improvement over the previous rhythmic oldies format. It also improved with both 18-34 group--where it took fourth place--and 25-54 year olds.
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